welovesnow.ch on TikTok
The briefing
Comprehensive consulting and conception of a TikTok account for welovesnow.ch, Raiffeisen’s alpine skiing platform, which is to be established as the largest news channel for skiing in Switzerland.
@welovesnow.ch Sunglasses Challenge in Adelboden😎 #sunnglasschallenge #adelboden #adelboden🇨🇭 #welovesnow #ski #wls #winter @Ski World Cup Adelboden CHUENIS ♬ original sound - 𝓆𝒾𝓁 - 𝔮𝔦𝔩
The implementation
In the first year of the project, budget-supported advertising was deliberately avoided and the focus was placed on building a dedicated community.
After just a few months, the TikTok account had 3,000 fans, making it the largest channel in Switzerland with a focus on ski racing news.
The content covered a broad spectrum, including exclusive insights from athletes, current trends and daily racing news.
In the second ski season, LOBECO developed its first paid concepts with the aim of generating leads.
These measures were aimed not only at strengthening the active fan community, but also at acquiring new bank clients for Raiffeisen.
Thanks to the successful combination of entertainment, current news and targeted campaigns, several thousand leads were generated for Raiffeisen.
@welovesnow.ch Who knows it? 😄 @loicmeillard #skitok #skianfänger #skifahrenkannich #artenvonskifahrern #skiing #wintersports ♬ Sweater Weather - youngsloow
