Viessmann China – Partner Activation
Activating sponsorship activities to increase brand awareness among sports’ fans
The Brief
LOBECO helps Viessmann develop a concept in activating its sponsorship engagements in China and produces related content to increase awareness and conversion.
The Implementation
Combining the trending topics of matches and team’s news, LOBECO produces graphic, textual, or video content to reach out to the fan base, solidifying the awareness of Viessmann in China.
