Elevating your business into a Digital Enterprise with Siemens
How we drove global awareness around the topic of Digital Enterprise through social media campaigns to accelerate companies digital transformation.
The Brief
The industrial world is facing rapidly changing challenges and digitalization as well as automation are game changers to meet these challenges.
Becoming a Digital Enterprise provides infinite opportunities to become faster, more efficient, flexible, and sustainable by combining the real and digital worlds. Siemens helps companies to transform into a Digital Enterprise and is the only partner that can unite the real and digital worlds to enable this. Therefore, we create awareness around this topic via global campaigns on social media.
The Implementation
To achieve our goal of creating awareness and conversation around Siemens and Digital Enterprise, we created a global campaign. The campaign concept we developed was divided into two phases. During these phases, we used A/B tests with different formats such as images and videos as well as different wordings to find out which content and approaches were better received by the target group. By continuously testing, understanding, and evaluating the data, we were able to summarize important findings in a detailed, meaningful report and were able to draw conclusions for future campaigns on the topic of “How to become a Digital Enterprise”.
