International GS Trophy
The briefing
More than 21 international teams and 57 participants – The Int.
GS Trophy is the biggest BMW Motorrad event.
Over eight days, the best GS riders compete against each other, ride hundreds of kilometers through breathtaking landscapes and show their skills in challenging challenges.
This spectacular event was to be communicated to millions of fans.
The goal: to bring the event as close as possible to the global community.
The implementation
In close coordination with the event team, film production and technology, we carried out the editorial pre-planning and event activation on site in order to communicate the event as closely as possible to the global community under challenging conditions.
Our specialized team of social media experts ensured seamless coverage and coordination, both on site and in the back office.
The results
With the help of channel-specific positioning and the implementation of social-first content, we continuously increased global awareness of the Trophy and the BMW R 1250 GS model.
Viral videos and moderated livestreams on challenges and the points awards gave fans the opportunity to be there “live”.
