Inspiring the next generation of learners
The briefing
Increase enthusiasm for Lidl Switzerland as an employer among the next generation of apprentices.
We want.
… increase awareness of Lidl Switzerland’s vocational training program
… increase the effective number of applications
The implementation
As part of the social-first video production, long and short video formats were developed that work both individually and in combination.
Real apprentices in the role of the protagonists provide additional authenticity.
In addition, platform-specific trends for TikTok were used to appeal to the core target group and graphics ensured consistent brand communication across different channels.
Targeted, geographically local advertising placements continuously directed the advertising pressure in the playout to regions with vacancies.
