DFB & Würth: Club house builders
The briefing
Communicating the partnership and developing activation approaches for an authentic commitment between Würth & the DFB with the help of shared values and storytelling.
Get more momentum for your brand building with LOBECO
The implementation
Creation and derivation of an innovative sponsoring concept to communicate the strategic partnership, incl.
subsequent activation and complete campaign implementation.
The results
In the first year of the campaign, no budget-supported advertising was used.
However, with over 500 registrations and almost 700 thou.
organic interactions, high KPIs have already been achieved.
The participating clubs communicated via their own channels in all phases of the campaign.
From the sustainable renovation of the floodlights to the construction of a new substitutes’ bench and the modernization of the changing room.
With countless hours of work and teamwork, 100 clubs finalized their projects and submitted them for the award.
In a jury meeting at the Würth headquarters in Künzelsau, a panel of experts reviewed all of the projects submitted and selected 10 projects that were able to secure the club home improvement title for 2023.
1st campaign year
2nd campaign year
