Creating a digital hub for Berlin Partner in China
We helped Berlin Partner in optimizing their official presence on WeChat account as the main communication channel to Chinese target groups
The Brief
Berlin Partner, the business facilitator for Berlin, aims to create a tailored social media plan and adapt the brand message to resonate with the local audience.
The Implementation
Through our analysis and insights into Berlin Partner’s target audience, we have discovered that different target audiences have varying levels of awareness and interest in different catalogs of the brand. By evaluating Berlin Partner’s social media accounts, analyzing competitors and trends, we created a customized strategy and brought it into execution, setting unique proposition for each platform.
