Celebrate the Prost Around the World!
How Paulaner transports the Oktoberfest from Munich to the whole world
The briefing
Paulaner is to become THE synonym for Oktoberfest (beer) worldwide.
The implementation
Planning and implementation of a 7-week Oktoberfest campaign with teaser and main phase on the social media platforms Facebook and Instagram for the client Paulaner.
Idea conception, subsequent graphics creation (stills and videos/clips) and playout of a total of 230 posts in 10 countries by LOBECO.
