14. October 2024

Why sports marketing is a central component of LOBECO’s services

LOBECO has started its digital marketing journey in the world of sports. Since our "competitive debut", we have been working closely with clubs, associations and athletes while advising brands on their sports sponsorship activities.

For us, the link between the two areas has always been logical. By offering comprehensive sponsorship services from A to Z, we are able to manage the entire process seamlessly and go far beyond what traditional marketing agencies do.

We not only advise on the selection of suitable sports assets, but also play an active role in shaping sponsorship partnerships and making them a success – from strategic planning to customized activation campaigns and evaluation of the sponsorship. We cover all of this in-house.

What sets us apart? We work on both sides of the partnership and understand the specific challenges and needs of each individual. Therefore, it is crucial for us that both rights holders and sponsors are satisfied and successful in order to maintain our cooperation in the long term. The LOBECO approach is not just about short-term results, but about building sustainable and perfectly fitting brand partnerships.

Accordingly, we at LOBECO are convinced that true success in sponsoring is achieved when both partners grow together – hand in hand.