According to Stanford University’s AI Index Report 2024, AI-based systems now outperform humans in basic tasks such as reading comprehension, image classification and mathematical tasks. To date, generative AI tools have been in high demand in the B2C sector. However, customized tools are becoming increasingly important for companies, whether start-ups or SMBs. These models specialize precisely in the requirements of the respective teams and greatly simplify routine tasks for employees.
Even if the AI hype is cooling down a little at the moment, the great era of artificial intelligence applications still lies ahead of us. Brands will continue to be created and developed by people in the future, because human intelligence is better able to solve many brand management challenges than artificial intelligence.
Don’t lose touch: AI know-how for employees at all levels
Anyone who recognizes and uses the right tools for themselves and their company is definitely at an advantage. What is important here? Which tools are top – which are flop? This question is one of the key topics of our AI workshops and hackathons. Our workshops and hackathons are designed to teach deep dives and workflows in the use of artificial intelligence in order to master the specific challenges of the company more easily and efficiently with AI.
There have been no real breakthroughs in AI innovations this year. However, there have been all the more optimizations and use cases from leading AI companies based on large-scale models (LLM). So now is the perfect time for Teamleads to start thinking about implementing AI software.
We have therefore developed the “CorporateGPT by LOBECO” tool for our customers. This is a specialized and customized text and image-based AI tool that simplifies routine tasks for marketing teams and makes them more efficient. “CorporateGPT by LOBECO” is a tool that not only supports its own brand in a unique way, but also better maps internal processes. The advantage of such tailor-made tools is obvious: Firstly, cost efficiency, as teams do not have to purchase various AI licenses. Secondly: Time savings, as an “in-house AI helper” already provides ready-made prompts and has been “fed” with special company-internal knowledge and processes. CorporateGPT by LOBECO uses the leading AI language models to optimize tasks. Our specially developed AI assistants increase productivity and process speed.
This approach is also more secure for companies, as it does not use the existing open platforms such as ChatGPT and the like, but rather their secure business interfaces directly, with which the data is not reused for training purposes.
One thing is certain: AI innovations are developing rapidly and disruptively. The challenge for entrepreneurs and managers is therefore not to miss out on the opportunities presented by these innovations.
(This blog article was not created with artificial intelligence 😊)
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