Why are you still not generating leads with LinkedIn Ads? It’s never been easier! 🚀
With LinkedIn Lead Gen Ads, the valuable data you desperately need is just two clicks away.
What exactly is this lead that everyone is always talking about? ❓
A lead is a potential customer who shows interest in your products or services and shares their data with you in return. This can happen, for example, by participating in webinars or downloading gated content such as whitepapers. 🎯
Our experience with numerous clients shows: B2B lead generation remains a relevant challenge across all industries, from SMEs to large players. At LOBECO, we have already been able to implement successful LinkedIn lead campaigns in many cases, from economic policy to the acquisition of network partners for start-ups.
Why LinkedIn Ads? 🌐
With over 850 million members worldwide and 19 million in the DACH region, LinkedIn is the leading professional network. Thanks to their precise targeting, LinkedIn Ads offer the opportunity to reach decision-makers and industry experts with pinpoint accuracy.
After all, LinkedIn has valuable data from its members about their job, industry, company, career level and professional experience.
This makes LinkedIn Ads an indispensable tool for generating qualified leads, especially in the B2B environment.
It should be mentioned that the costs for precisely targeted lead ads will of course be significantly higher than reach campaigns on Meta, for example (the CPM for LinkedIn lead ads can easily range from €50 to €100, whereas the CPM on Meta is usually in the single-digit range). However, you will reach exactly the right contacts for your company on LinkedIn without any major wastage.
Why are lead gen forms on LinkedIn so effective? 💡
Lead gen forms are contact forms integrated directly on the platform that are automatically filled out with the user’s profile information. They can be submitted with just two clicks – saving time, reducing bounce rates and increasing data accuracy.
The average conversion rate of lead gen forms is 10.26%. Due to the frictionless user experience, they are on average 4x as effective as traditional landing pages with only 2-3% conversion rate on average!
Leads can be automatically forwarded to your sales or CRM department via tools such as HubSpot or Salesforce. The integration of LinkedIn Analytics enables seamless tracking of costs per lead or the completion rate. 🔄
For further information, best practice cases and support with implementation, we at LOBECO will be happy to help you. Together we will make your next LinkedIn campaign a success! 🚀
#LinkedInAds #LeadGeneration #DigitalMarketing #B2BMarketing
