Munich, June 12, 2024 – Exactly ten years ago, Lorenz Beringer (40) founded LOBECO, one of the first agencies in Germany for digital marketing and communication. This has turned into a success story: the LOBECO team now includes 136 employees from 16 nations at offices in Munich, Berlin, Shanghai and Zurich.
From start-up to medium-sized media company
What began a decade ago as an ambitious start-up has developed into one of the leading agencies in the field of digital strategies and social media.
“Marketing and communication are in a state of upheaval. More and more media budgets are flowing in digital channels. Corporate investments made in social media, are increasing significantly worldwide,” explains Lorenz Beringer, CEO and founder of LOBECO.
International growth with heart and mind
The Shanghai location, which has been supporting German companies with their digital brand presence in the Asian market for nine years now, was a big step for the company founder with equally big risk potential, but one that he took consciously and optimistically.
“When I think back to this milestone, I have to say that it was indeed a great challenge at the time to a great challenge to set up a subsidiary in China and to establish this location. successfully established. Here, too, it has become clear: The most important part of our DNA is the Team spirit, sticking together across locations, the sporting idea of achieving something together and openness to learning and further development,” says Beringer.
Despite international expansion, Munich remains the agency’s hub. From here, Beringer and Managing Director Sebastian Iffert (36), who has been on board since the first days of the company, manage global strategies and innovations in their seven core areas: Consulting, Content and Creation, Performance Marketing, Sponsoring and Marketing, Digital Innovation, Video Production and Streaming, AI and Data Analytics.
AI as a game changer in digital marketing
In addition to the further development of the service areas, LOBECO is focusing primarily on AI:
“Our aim is to turn our customers into digital marketing champions and to actively shapetheir communication in a future-oriented way, “ explains Beringer. Since the beginning of the year, a dedicated AI lab has been available to customers and staff at the Munich office.
