Following the headquarters in Munich and the successful establishments in Shanghai and Zurich, the opening in Berlin is a strategically significant step towards further positioning the digital agency. The decision to choose Berlin as the new location was made not only from an economic perspective, but also in light of Berlin’s importance as Germany’s creative center.
Lorenz Beringer, CEO and founder of LOBECO, emphasizes the importance of this milestone: “The German capital not only offers an inspiring atmosphere, but also an ideal breeding ground for innovation and growth. As a vibrant metropolis and creative center, Berlin gives us the ideal platform to strengthen our position as a digital agency throughout Germany.”
The opening of the Berlin location is not only a strategic decision for LOBECO’s positioning, but also underlines the company’s clear ambition to tap into a new applicant market in order to continue to be perceived as a particularly attractive employer. With this step, LOBECO is also aiming to further diversify its customer portfolio and consolidate its presence on the German market in the long term.
Bernhard Kuttenhofer, Director Public Sector & Industrials at LOBECO, adds: “The new location in Berlin allows us to be closer to policy makers and key stakeholders. This is crucial as we can not only deepen our relationships with associations and stakeholders in the political arena, but also optimize the service we provide to our customers.”