LOBECO GmbH has won the pitch for BMW Motorrad’s social media account and successfully defended its mandate. LOBECO will thus continue to strategically and operationally manage the central brand channels as well as the channels of the German market in the coming years. LOBECO won the pitch thanks to its strong expertise in the automotive & motorcycle sector and a convincing vision for the future.
“Over the past 3.5 years, we have successfully supported BMW Motorrad in the digital transformation of the company, developed the brand into a benchmark in social media communication and won numerous awards together. We are therefore very proud that we were able to hold our own against the strong competition and win their trust once again – we want to and will justify this in the coming years,” says Lorenz Beringer, CEO and founder of LOBECO.
LOBECO will accompany BMW Motorrad and the team around Cornelia Gehringer (Head of Social Media) as a long-term partner. The joint cooperation includes the strategic development of the channels, market support and the operational core business around digital product launches, social first productions, content creation and community management.
Managing Director Sebastian Iffert presents the team setup for the future collaboration: “Kristin Brähler, Andreas Torwesten and I will continue to bear the main responsibility for consulting and brand building, Niclas Bergér has the lead for content and productions. Together with our powerful team, they will use their in-depth know-how in the automotive and social media sectors in a targeted manner to support BMW Motorrad in achieving its business goals and further developing its digital path into the future.”
